Amadu Koroma
Founder & Head Coach. Strength & Conditioning specialist. Building boutique coaching that respects your time, your body, and the long arc of your life.
The story
I founded AKFITNESS Studio in Richmond in 2015 with one belief: that real progress comes from clarity, consistency, and compassion, not from extreme protocols or generic plans.
I'd spent years in commercial gyms watching the same pattern repeat: clients pushed through punishing programmes that delivered short-term numbers and long-term injuries. People treated like memberships, not humans. Fitness sold as a transformation product instead of practiced as a craft.
I wanted to build something different. A small studio where every person is known, every session has purpose, and every programme is built specifically around the individual. A place where the coaching quietly outperforms the marketing.
Ten years in, I still take that personally. The deliberately small client base. The five star rating, every review behind it real and unpaid for. The word mentor coming back at me more often than trainer. None of that is accidental. It's the point.
Real experience, verifiable
No invented certifications. No inflated numbers. Here's what I actually do and where it shows up.
Strength & Conditioning Coach
NPL Victoria. Altona Magic SC. Former South Melbourne FC.
Current S&C coach for Altona Magic SC in the NPL. Former strength coach at South Melbourne FC, where I helped lead the club to two NPL grand finals. Programming that holds up under match-week stress, applied with the same care to every client at the studio.
500+ clients coached
Over 10 years in practice
From founders and senior creatives to active 55+ adults and athletes. A small client base by choice, so every person is known.
Richmond local
354 Bridge Road since 2015
Built AKFITNESS Studio in the heart of Richmond. Walking distance from Cremorne, Burnley, and the Yarra Trail. Most clients arrive in under 15 minutes.
5.0 Google rating
Every review real and unpaid for
Real reviews from real clients. The phrases that come up most: mentor, holistic, patient, expert, life-changing. Words I take seriously.
What I actually believe
The four ideas that shape every programme, every session, every conversation.
Train for life, not for an event
Most fitness marketing sells a transformation in 12 weeks. I'm not interested in that. I work with people who want to be strong, capable, and clear at 40, 50, 60, and beyond. The work compounds slowly. The results last decades.
Mentor, not trainer
The strongest results don't come from yelling, punishing programmes, or generic plans. They come from being known. From a coach who pays attention. From small wins, daily, in the right direction. I take the long view with every client.
Whole-person, not just physical
Strength is a foundation. But how you eat, how you recover, what you carry mentally, who you spend time with, all of it shapes the body. Pretending otherwise is why most fitness programmes fail. We work with the whole picture.
A safe space, not a status game
The studio isn't a place to perform. It's a place to actually work, quietly, consistently, with care. No mirrors-and-influencers culture. No pressure. Just focused coaching that fits your life.
"Real progress comes from clarity, consistency, and compassion, not extreme protocols or generic plans."
"Every person is known. Every session has purpose. Every programme is built specifically around the individual."
"Small wins, daily, in the right direction."
Want to see if we're a fit?
Every new client begins with a free 30-minute consultation: a movement assessment, a real conversation about your goals, and a clear answer on whether AKFITNESS is the right place for you. No obligation. No pressure. No sales script.
Book Free Consultation354 Bridge Road, Richmond VIC 3121 · 0488 119 531